You can bring the 21 Day Kindness Challenge to your school site next year! Simply share the 21 Day Kindness Kickstarter link (http://kck.st/2osw2tw) with your community members and ask them to dedicate the program to your school! Suggestions of people you can send the link to are, a group of local businesses in your area, parents, grandparents, caring community members, sports teams, chamber of commerce, 4-H Chapters, etc.
We want to help schools develop a safe school environment for today's youth. An environment that emphasizes respect for others, promotes responsible decisions, creates a positive atmosphere, develops empathy, strengthens the school community and increases positive behaviors.
The mission of the 21 Day Kindness Challenge is to empower youth to change their world with kindness. The 21 Day Kindness Challenge teaches today’s youth to be effective, caring and proactive leaders. Our vision is to bring the 21 Day Kindness Challenge program to 250 schools during the 2017-18 school year – reaching more than 175,000 students and inspiring more than 2.5 million Acts of Kindness!
Check it out & share our Kickstarter Campaign!
Last week we shared exciting news with you about our corporate partnership program, which pairs businesses with schools to implement the 21 Day Kindness Challenge. Since then we’ve had a few questions from Kindness Coaches on how to reach out to their local businesses for smaller sponsorships and financial help in order to bring the 21 Day Kindness Challenge to their schools. Even though our program is extremely cost effective - the 21 Day Kindness Challenge costs about $1/student - we understand that budgets are very limited and in many cases already set for the school year. Some schools want to bring the program this spring and don’t want to wait until new budgets are passed to do so.
We have found that local businesses, small organizations (such as Lions clubs, Elks Clubs, Rotary Groups, Chamber of Commerces, etc.) and even parents and/or parent groups like your PTA are extremely interested in helping to pay for the 21 Day Kindness Challenge. It isn’t a difficult “ask” from them, but it is helpful to have tools in place to help! Remember, we are always here to help you brainstorm ideas, provide templates, and we can customize an estimate just for your school. Our goal is to spread kindness by bringing the Kindness Challenge to every school that wants to participate!
We have written this letter for our interested Kindness Coaches. We are pleased to share it with you as well! All you need to do is replace the information in ALL CAPS with your personal information. Everything else is ready to go for you! We recommend printing this on your school letterhead or including your school logo whenever possible.
Dear LOCAL FUNDER (this can be a local organization, business, parent group, etc):
OUR SCHOOL wants to participate in the 21 Day Kindness Challenge, a program that empowers students to change their world through kindness. The 21 Day Kindness Challenge encourages everyone on our campus to do 5 acts of kindness every day for 21 school days. The effect is contagious! Studies have shown that teaching kindness at school makes a difference for everyone with the following benefits:
We are writing to request your help in bringing the 21 Day Kindness Challenge to OUR SCHOOL. Although the program is very cost-efficient - it only costs about $1/student - we are seeking local support and funding. We respectfully ask for ($amount needed) from LOCAL FUNDER. The 21 Day Kindness Challenge provides all of the materials, curriculum, training and support that we need to run the program - all we need to do is see how many acts of kindness we can do in 21 days. We are up for the Challenge!
We would be happy to recognize your support by writing press releases to our local media, and listing your name on our school website. The 21 Day Kindness Challenge organization will also be happy to list you among their amazing Kindness Champions on their website. Most importantly, you will know that you are building a better community for all of us by creating a positive climate on our school campus. You can find out more information about the 21 Day Kindness Challenge programs at 21daykindnesschallenge.org.
Thank you in advance for your support. I look forward to hearing back from you! I can be reached at YOUR EMAIL HERE or by phone PHONE NUMBER.
The 21 Day Kindness Challenge is proud to announce the launch of its Corporate Partners Program, which pairs businesses with schools to implement the 21 Day Kindness Challenge.
The corporate partnership program provides companies with the opportunity to make a difference in the communities where they are located and where their employees live. The program offers many partnership benefits, including the opportunity to select schools to participate in the 21 Day Kindness Challenge program. Companies receive branding opportunities on all the materials included with the program for those schools.
“We are very excited about our latest venture,” says Justina Bryant, Founder and President of the 21 Day Kindness Challenge. “We often get requests by corporations to launch a corporate kindness challenge. This is a great opportunity for corporations to raise awareness about kindness within their company as well as to make an impact for students in their local schools. Not only will they be able to have the opportunity to receive outstanding marketing benefits, they will make a difference for schools in their area, and they can engage their employees in selecting the schools. Plus, they can be first to pilot our Corporate Kindness Challenge when we launch it!”
The 21 Day Kindness Challenge is committed to helping as many schools as want the program as possible. We are constantly seeking new and cutting edge strategies to help students and teachers bring the 21 Day Kindness Challenge to their campus. Please email us or leave a comment below if you know of a company that would be interested in joining our partnership!
It was the beginning of the school year, and Principal Denise Kelly was feeling frustrated. Despite hard work and positive efforts by her staff, her school – Sterling Elementary in Sterling, Alaska – was experiencing high levels of behavioral issues. Principal Kelly had more students in her office and had suspended more kids by October than in the entire previous school year. She wanted to break the negative cycle!
Mrs. Kelly reached out to the 21 Day Kindness Challenge with the hopes that the program would reignite her staff to feel kindness in themselves and to share the kindness with their students. She is extremely happy with the results.
“I saw changes in our students; I saw changes in our staff. When we talk about students and their difficult behaviors, we talk about how to lead them back to kindness with kindness! The focus on kindness has been infectious!”
Mrs. Kelly’s co-kindness coach is Katy McKinley. She was inspired to help with the Kindness Challenge because she has been teaching Growth Mindset in her classroom, and felt that the 21 Day Kindness Challenge is an excellent complement to the Growth Mindset. She was very excited about bringing additional positive change to their school.
Mrs. McKinley was very pleased with the impact the 21 Day Kindness Challenge has had on her classroom and Sterling Elementary. She says other teachers agreed that the 21 Day Kindness Challenge was much needed and served a necessary purpose in their classrooms.
“It is amazing how contagious kindness can be,” she said. “Students, staff, and community have been affected by our challenge!”
Mrs. Kelly concurred. “Our (kindness) chain was 931 feet and it equated to 6,571 acts of kindness!” she said. “But beyond that, we had a class who all on their own conducted their own kindness missions across the school and the world. We had a parent contact us and ask us to spread cheer with handwritten cards to the children at the hospital over Christmas to whom they provide gifts. We had numerous parents comment at how contagious our kindness challenge was!”
Sterling’s office referrals have already seen a decrease by nearly 70% since they held their 21 Day Kindness Challenge, said Mrs. Kelly.
“Students are helping each other more and are being more respectful to the adults.”
Mrs. Kelly says the best part about the 21 Day Kindness Challenge at Sterling Elementary School was watching students do kind things, tell her about the kind things they did and seeing them ask to help others “just because.” Mrs. McKinley agreed, saying that she also loved sharing the daily videos that are provided as part of the program and planning the kick off and celebration Kindness Challenge assemblies for the school, especially because they included lots of students and community members.
Sterling Elementary School really got into the spirit of the 21 Day Kindness Challenge with their kick off and celebration assemblies. They invited many guests to attend and participate. A former Sterling principal, a school board representative, their school district’s communications specialist, a community volunteer and their State Senator all made guest speeches! Their district superintendent and a former Sterling Elementary secretary helped the students celebrate at the end of their Kindness Challenge.
One of Mrs. Kelly’s favorite parts of the 21 Day Kindness Challenge was dressing up as the Kindness Queen, a role she took on during the kick-off assembly.
“For our second week, I decided that I should ensure that the students were still thinking about kindness after the weekend. So I put on my Kindness Queen costume – which is not necessarily 'Winter in Alaska' appropriate – and I went to bus duty, greeting all of the students and parents with a reminder to be kind!”
Mrs. Kelly says that anyone can and should do the 21 Day Kindness Challenge. “Any school can do it!” she says. “Focusing on kindness is easy! It is well worth the time and the energy.”
One of the 21 Day Kindness Challenge team’s favorite stories about Sterling Elementary was getting an email from an enthusiastic kindness coach from another school in California.
“I just heard the 21 Day Kindness Challenge on the Bobby Bones show!” she emailed to let us know. Sterling Elementary had received a super fun shout-out from the morning show hosts.
Listen to the shout-out on the Bobby Bones show here. The Sterling clip starts at 7:38.
The 21 Day Kindness Challenge team applauds Mrs. Kelly and Mrs. McKinley for their dedication, creativity, passion, and enthusiasm for creating a kinder, more inclusive school climate. To find out how you can make a difference on your school campus, visit our website!
By ELIZABETH EARL | Peninsula Clarion
Beyond just gifts, hugs and kind words, the teachers and staff at Sterling Elementary School are hoping students will find many ways to be kind this November.
The school kicked off its 21-Day Kindness Challenge on Monday with a school-wide assembly headed up by the “Kindness Ambassadors,” students involved with organizing the event who explained how it would work.
Boiled down, it’s simple: Be kind. Often.
Students are challenged this month to perform five acts of kindness every day and write them down on slips of paper in their classrooms or the school office. Pretty much any selfless act can qualify, from handing a friend a pencil in class to sharing lunch with someone who doesn’t have one. At the end of the month, teachers and staff will chain together all the strips and hang them around the school, celebrating the students’ accomplishments with another assembly on Dec. 1.
The practicality is very real — the program was designed as a positive reinforcement effort to prevent bullying, reinforcing positive interactions, according to the program’s website. Designed by a California mother for her children’s school, about 27 schools nationwide have used it. It is similar to other kindness programs like the Great Kindness Challenge, Think Kindness or Random Acts of Kindness, but this is the first time this particular program has been used in Alaska, said Denise Kelly, Sterling Elementary School principal.
“We believe this is the first time this particular program has been used in Alaska,” she said.
The title is based on the old idea that it takes 21 days to form a new habit. It fits in with the school’s Positive Behavioral Interventions and Supports program, an in-school program designed to help intervene with students at risk of behavior problems. The program has three tiers, the first of which is broad and is administered to the entire student population.
One current trend in PBIS is to use positive support on a schoolwide basis for cognitive goals — like kindness. Students in schools with school-wide positive behavioral support systems had fewer school suspensions than those without, and perceptions of safety improved in those schools, according to a 2015 post from the National Institute of Justice’s Office of Justice Programs.
The discussions for the event started between four sixth-grade students and two teachers, evolving from there to include two students from each class as kindness ambassadors. Teachers were asked to pick two students they thought were the kindest to be the ambassadors.
The challenge provides the older kids with a chance to be role models for the younger ones, Kelly said.
“We’ve really been pushing for the sixth graders and the kindergarteners to interact more,” she said.
The program builds on one that Sterling Elementary School put in place in 2009 in which teachers awarded students colored pom-poms as tokens of good behavior. The balls were collected into communal jars in each classroom, and when the jars were filled, the classrooms would have celebrations. When the school’s communal jar was filled, the whole school would have a party. Sterling Elementary School was the first in the district to pick up the PBIS program, according to previous Clarion reporting.
At the kick-off assembly Oct. 31 — where princesses and pirates were intermixed with students in ordinary dress — the Kindness Ambassadors demonstrated simple acts other students could do. They presented flowers and offered kind words and hugs to those in attendance. Before leaving the assembly, Kelly sprinkled all the students with “kindness” confetti.
“I’ve got kindness in my hair,” one student said, shuffling his hands through his hair, as he walked back out into the hallway.
We've designed our program to be extremely cost effective and budget friendly! The 21 Day Kindness Challenge School Program costs just about $1/student. Our goal is to bring the 21 Day Kindness Challenge to as many schools that want it. Here are some different ways schools have paid for the program:
We believe that giving students the opportunity to raise money for the program provides them with invaluable leadership and career skills. It can also be a bonding experience for students who may be having trouble fitting in or finding friends. Some student leadership groups have raised money by hosting bake sales, rummage sales, runs/walks and other small fundraising activities.
Many school districts have special funds set aside for anti-bullying or wellness campaigns. Check with your district office to see if this is an option for your school.
The 21 Day Kindness Challenge is also a great opportunity to reach out to local community organizations like your rotary club, 4-H, chamber of commerce, Lions Club, etc. for support. Many groups are looking for ways to make an impact for their local students and will provide small grants to your school.
Parent groups are also an excellent resource. You may want to reach out to your parent group (PTA, Home & School Club, Parent Alliance) to see if they will fund the 21 Day Kindness Challenge. We have found that parents are very supportive of programs that will have a significant impact and that directly engage their children.
We are happy to help you! Please contact us, and we would be delighted to provide you with specific funding ideas to meet your school's needs. We have videos, flyers, email, and snail-mail templates, etc. that you can use for community groups and parents.
Rewards for your campus...
Participating in the 21 Day Kindness Challenge, your school...
Bringing Kindness to Your Campus is as Easy as 1, 2, 3
Caryn Lane is an amazing Kindness Crusader. She was one of the very first kindness coaches to join the 21 Day Kindness Challenge pilot program, and she has been passionate about making a change for her students over the years. Every year that Valencia has held a 21 Day Kindness Challenge at Valencia, the number of acts of kindness performed by the school's students, teachers, administration and staff has increased dramatically and the impact has been tremendous. Following her extremely successful 21 Day Kindness Challenge in the early part of 2016, Caryn submitted the following article about her experience to a local newspaper. She received front page coverage! We are pleased to share her story with you. We hope it will inspire you to bring kindness to your school!
Kindness Challenge at Valencia
by Caryn Lane
The Valencia School Community kicked off the second half of the school year with a 21-Day Kindness Challenge that ran from Tuesday, January 12 through Tuesday, February 16.
This is the third year that the school has taken part in the challenge, started by Aptos/Rio Del Mar parent, Justina Bryant.Author Roald Dahl said, “I think probably kindness is my number one attribute in a human being. I’ll put it before any of the things like courage or bravery or generosity or anything else.”
The Valencia staff and parents agree, and were excited to bring the 21-Day Kindness Challenge program to the students again this year. The children were equally fired up about trying to make their school a kinder place to be.
This year’s Kindness Coach, Caryn Lane (a parent and teacher at the school) and Valencia School Girl Scout Troop 10056 helped to organize the Kindness Challenge materials and get them out to the teachers and classrooms. Girls from the troop also helped with the 21-Day Kindness Challenge Kick-Off Assembly on Wednesday, January 13, where they explained how the challenge works and modeled different ways that students could show kindness to others. They encouraged the students to “throw kindness around like confetti” throughout the 21 days of the challenge.Students helped to spread the kindness message during the 21 designated school days by making inspirational posters to hang around the school, and recording acts of kindness on strips to be linked together to form class kindness chains. Sixth grade student leaders also used the school’s loudspeaker system to share reported acts of kindness during the morning announcement period. Teachers showed daily video clips to inspire and motivate the students to notice the goodness going on around them. The “Kindness Boomerang” and Kid President’s “20 Things We Should Say More Often” were two of the favorites.
Valencia families were encouraged to keep the Kindness Challenge going on the home front to support what was happening at school. A sheet with home extension weekly kindness project ideas (included in the program materials) was provided to each family to foster more kindness in students’ lives outside of school.
Sixth grade student leaders worked with the Kindness Coach to lead the Kindness Challenge Celebration Assembly. Students, staff, and parents gathered in front of the school mural to celebrate the end of the challenge on Wednesday, February 17. Every class brought their kindness chain to the assembly to be linked together into one GIANT school kindness chain. As each class sat with their kindness chain across their laps, the student leaders reminded the students of the importance of keeping the kindness going on campus and at home through the rest of the year and beyond. Students were excited to see all of the chains of kindness around them and celebrated everyone’s efforts with a special Valencia School clap for all of their schoolmates.
Once all of the chains were linked together, the school kindness chain measured 540 feet and encompassed 4,320 acts of kindness. One of the favorite quotes posted around school during the challenge was, “The world is full of KIND people. If you can’t find one, BE one.” The students of Valencia School certainly took that to heart.
Way to go Seastars!
And way to go Mrs. Lane! The 21 Day Kindness Challenge applauds you for your commitment to your students and school. Thank you for all of your efforts. Congratulations on your new position as Principal. The Valencia Seastar Family is indeed lucky to have you.
If you would like more information about how to bring the 21 Day Kindness Challenge to your school, please join us for our LIVE Q&A session. We meet the second Tuesday of every month from 9:00 to 9:30 a.m. PST. The 21 Day Kindness Challenge team is available to answer all your questions and help get you started on making a change on your school culture! More information is also available on our website or by watching our Webinar. In just 24 minutes, we explain all about the 21 Day Kindness Challenge.
Are you thinking about bringing the 21 Day Kindness Challenge to your school, but concerned that it might take too much time or effort? The 21 Day Kindness Challenge is easy to run and effective.
Easy Implementation & Continuous Support
The Kindness Challenge is simple to plan, easy to run, and makes a huge impact! We have kindness programs for all school levels! We offer age appropriate programs for every educational level: elementary, middle, and high school programs, as well as our cost-effective classroom program.
Be the Change: Bring Kindness to Your Campus!
Kindness on Campus
Sign up for our Kindness eNewsletter!
Note From the Founder
Hello. I am the founder of the 21 Day Kindness Challenge Program.